The CBD industry has exploded to over $28 billion in 2024, yet most legitimate CBD businesses still struggle to accept credit card payments. If you've been rejected by Stripe, Square, or PayPal despite selling legal hemp-derived products, you're not alone—and there are proven solutions.
Why Mainstream Processors Reject CBD Businesses
Even though the 2018 Farm Bill federally legalized hemp-derived CBD with less than 0.3% THC, most payment processors treat CBD businesses as prohibited. Here's why:
1. Federal Banking Regulations
Many acquiring banks operate under federal banking charters. Despite CBD's legal status, banks remain cautious due to:
- Regulatory ambiguity between hemp (legal) and marijuana (federally illegal)
- FDA enforcement uncertainty around CBD health claims
- Complex state-by-state regulations
- Historical association with cannabis
2. Card Network Policies
Visa and Mastercard maintain strict compliance programs. Their policies:
- Require extensive documentation proving THC levels below 0.3%
- Demand state and federal licensing verification
- Monitor transactions for prohibited products
- Impose high penalty fees for non-compliance
3. Risk Aversion
Mainstream processors see CBD as high-risk because:
- Historical chargeback rates (though improving as the industry matures)
- Regulatory changes that could impact business continuity
- Reputational concerns with shareholders and banking partners
Case Study: A Vermont CBD skincare company with $2.5M in annual sales was processing successfully with Square for 8 months. Without warning, Square terminated their account, froze $47,000 in funds for 90 days, and provided no path to appeal. The business lost 3 weeks of revenue while searching for a new processor.
CBD Payment Processing Options That Actually Work
Option 1: Specialized High-Risk Processors (Recommended)
Best for: Established CBD businesses seeking reliability
Processors like SecureMerchant specialize in CBD and understand the regulatory landscape:
- ✓ High approval rates (90%+ for compliant businesses)
- ✓ Instant settlements (5 seconds vs 7-30 days)
- ✓ Industry expertise in CBD compliance
- ✓ No sudden terminations for legitimate operations
- ✓ Transparent pricing (typically 3.5-5.5%)
Requirements:
- Lab testing certificates showing <0.3% THC
- Business license and tax ID
- Professional website with clear product descriptions
- Terms of service and age verification
Option 2: CBD-Friendly Aggregators
Best for: Very small businesses and startups
Some aggregator services specifically serve CBD merchants, but come with limitations:
- ✓ Easier approval process
- ✗ Higher fees (6-10% common)
- ✗ Volume caps ($50K-$100K/month)
- ✗ Limited payment methods
- ✗ Rolling reserves (20-30%)
Option 3: ACH/eCheck Processing
Best for: Supplement businesses with educated customers
Bank-to-bank transfers avoid card networks entirely:
- ✓ Lower fees (1-2%)
- ✓ No card network restrictions
- ✗ Lower conversion rates (customers prefer cards)
- ✗ Longer settlement (3-5 days)
- ✗ Higher failed transactions
Option 4: Cryptocurrency Payments
Best for: Tech-savvy customer base
- ✓ No banking restrictions
- ✓ Lower fees
- ✗ Very limited customer adoption (<5% will pay with crypto)
- ✗ Price volatility
- ✗ Complex accounting
Requirements for CBD Payment Processing Approval
Documentation Checklist
Business Documentation:
- Business license (state and local)
- EIN/Tax ID documentation
- Articles of incorporation or DBA filing
- 3-6 months bank statements
- Processing history (if available)
Product Compliance:
- Third-party lab test results showing <0.3% THC
- Certificates of Analysis (COA) for each product
- Supplier documentation proving hemp source
- State agriculture department registration (if required)
Website Requirements:
- Professional design with SSL certificate
- Clear product descriptions without prohibited health claims
- Age verification (21+ or 18+ depending on state)
- Transparent pricing with no hidden fees
- Detailed shipping and return policies
- Contact information clearly displayed
- Terms of service and privacy policy
CBD Payment Processing Pricing
Here's what to expect for CBD payment processing fees:
| Fee Type | Standard Processors | CBD Specialists |
|---|---|---|
| Transaction Fees | N/A (rejected) | 3.5-5.5% + $0.30 |
| Monthly Fees | - | $0-$99 |
| Chargeback Fees | - | $25-$50 |
| Reserve | - | 0-10% |
| Settlement Time | - | 5 sec - 7 days |
Avoiding CBD Payment Processing Pitfalls
1. Don't Hide Your Business Type
Some CBD businesses try to get approved by describing themselves as "wellness" or "herbal supplements." This always backfires:
- Manual underwriting reviews will discover the truth
- Account will be terminated immediately
- Funds may be frozen for 90-180 days
- You may be blacklisted from future applications
Always be upfront about selling CBD products.
2. Avoid Making Health Claims
The FDA has not approved CBD for any medical conditions. Your website must avoid:
- "Treats," "cures," or "prevents" any disease
- Specific medical benefit claims
- Comparison to prescription medications
Focus on general wellness and let customers research benefits independently.
3. Implement Strong Age Verification
Most states require 21+ for CBD purchases. Implement:
- Age verification at checkout
- Terms and conditions acknowledgment
- Driver's license verification for high-value orders
4. Keep Chargeback Rates Low
Even CBD-friendly processors will terminate accounts above 1.5% chargebacks:
- Use clear product descriptions with photos
- Provide tracking for all shipments
- Respond quickly to customer service inquiries
- Offer easy returns within 30 days
- Set up chargeback alerts to respond before they finalize
State-Specific Considerations
CBD regulations vary significantly by state. Key differences:
Highly Regulated States
California, Colorado, Oregon: Require state licensing, strict lab testing, specific packaging requirements.
Moderate Regulation
Texas, Florida, New York: Legal with some restrictions on product types and THC levels.
Restrictive States
Idaho, Iowa, South Dakota: More restrictive interpretations of CBD legality. May require additional documentation.
Pro Tip: Even if you only sell in permissive states, payment processors evaluate based on your business location. Consider where you're incorporated.
Future of CBD Payment Processing
The landscape is improving:
- Banking normalization: More banks comfortable with CBD as the industry matures
- Regulatory clarity: FDA guidance expected to reduce uncertainty
- Lower rates: Competition among CBD processors driving fees down
- Faster settlements: Some processors now offer instant settlements
However, mainstream processors (Stripe, Square, PayPal) are unlikely to support CBD in 2025. Specialized high-risk processors remain the best solution.
SecureMerchant: Built for CBD Businesses
SecureMerchant specializes in CBD and hemp payment processing with:
- 90%+ approval rate for compliant CBD businesses
- 5-second settlement for better cash flow
- No sudden terminations for legitimate operations
- Dedicated CBD compliance team
- Transparent pricing starting at 3.5%
- 24-hour approval for most applications
Getting Started: Action Steps
- Gather compliance documentation (lab tests, licenses, business docs)
- Audit your website for compliance and professionalism
- Apply to specialized CBD processors (not mainstream options)
- Implement age verification and clear policies
- Set up chargeback prevention tools and processes
The CBD industry faces unique payment processing challenges, but with the right processor and proper compliance, accepting credit cards is absolutely achievable. Don't let payment processing hold your business back.
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